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In 2018, the General Data Protection Phone Number Database Regulation (GDPR) will return control over your own personal data to consumers. Is that a disaster or is it a blessing? And what does that mean for data-driven marketing Phone Number Database communication and the data relationship between companies and (potential) customers? In this article I will go into more detail about this and give you some tips. Recently, as an invitee to the Pioneers 2017 tech festival, I was in Vienna. Here I wanted to log in via the free WiFi connection of an - otherwise excellent - Italian restaurant. While logging in I was given the choice.